Tomorrow , Amazon unveilsits entry into the smartphone arena , a long - bruit gadget that supposedly expend eye - trailing tech tocreate the first 3-D smartphone display . BloombergBusinessweek speak to some of Amazon ’s delirious scientist forthe inside report on Lab126 , the skunkworks task with making the 3D sound a reality .
As Brad Stone ( author ofThe Everything Store , a wart - and - all biography of Amazon CEO Jeff Bezos ) writes , Lab126 is n’t just creditworthy for vex Amazon into the smartphone humankind . It ’s a workshop for ironware imagineers , blue-blooded - sky tinker chasing ideas for their own sake .
Many Amazon looker struggle to explain just why the online retail merchant and cloud services supplier is in the hazardous business of make computer hardware in the first place . That ’s the wrong question to inquire . Lab126 is in the business of inquire : Why the heck not ? Fueled by his superbia in Amazon ’s ingenuity and his stubborn refusal to surrender even an in of the technical school landscape to other fellowship , Bezos provides much of the motive at Lab126 , pushing it to rise mainstream computer hardware devices , as well as a mixture of so - called “ science projects , ” many of which have yet to see the light of day .
One group at Lab126 , for example , is working on a gadget that projects a computer prototype onto any control surface . A sec is developing a wireless speaker that responds to voice commands . Apparently there are many more . Lab 126 insiders whisper about a acknowledgment - card reading machine similar to Square , which could help actuate Amazon ’s entrant payment job , plus a unusually thin upcoming variation of the Kindle Paperwhite , code - named Ice Wine .
The strategy seems to be influence : late Lab126 first appearance includeFire TVandAmazon Dash , devices that may not seem like core Amazon offerings , but which assure that exploiter will bide loyal to The Everything Store in the same way as Kindle e - reader substance abuser and Prime buyers .
https://gizmodo.com/amazon-fire-tv-review-a-fast-ride-thatll-cost-you-1557714336
And now tomorrow , Amazon will add together its projection phone , codenamed Duke , to that list . Previous reportsindicate it ’ll bear some version of the Kindle name ( Kindle Phone ? ) , with a 4.7 - inch , 720p display and the aforesaid infrared question - tracking cameras powering the 3D show .
You ’ve probably been hearing rumor about this sound for a prospicient , farsighted time — Lab126 has been operate on it since as far back as 2009 , and along the way the task has blow past several bruit outlet dates . Stone theorizesthat at least part of the wait in the Amazon earpiece ’s rollout was to assure that the Amazon Appstore has enough offerings to lure smartphone buyers into the Amazon ecosystem .
It ’s a trick Bezos has used before — he delayed the rollout of the original Kindle tocopherol - proofreader to make certain there were enough e - al-Qur’an available for buyer to download . We ’ll recover out tomorrow just how much the Amazon phone tot to the Everything Store . [ BloombergBusinessweek ]
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