practiced news on the Pepsi - Amazon MP3contest front : It ’s official , it ’s not a competition and they ’ve giving away more than MP3s . It ’s a period - based promo that launches on Feb. 1 , with 4 billion Pepsi products transport points that you could bank on PepsiStuff.com for MP3s from Amazon storage , which now has track fromall four major label . Five level score one download . The bad newsworthiness :
https://gizmodo.com/pepsi-and-amazon-giving-away-1-billion-mp3s-328731
It does n’t look like Universal is participating , and the other stuff they ’re giving away — Amazon Unbox video downloads , electronics , dress , DVDs and candle — don’t appear to be on the same point system of rules , at least the way the press release reads . Which is too bad , I ’d totally wassail 10 bottles of Pepsi for a free CD .
Pepsi Stuff and Amazon MP3 Bring DRM - Free MP3 Music Downloads to the Masses : More medicine for More People on More Devices
Pepsi Stuff Kicks Off on the Super Bowl
PURCHASE , N.Y. , Jan. 14 /PRNewswire - FirstCall/ — Pepsi and Amazon.com are team up on Pepsi Stuff , a massive collect - and - get programme where consumers can download the most DRM - free MP3 music available anywhere . Four billion specially mark Pepsi parcel will permit citizenry to gather up points and save them for medicine from Amazon MP3 that can be played on virtually any digital portable twist ( including iPod ® ) , organized in any music management software , or burned to a CD .
Beginning February 1 , consumer purchasing Pepsi products can “ bank ” their gunpoint on PepsiStuff.com and deliver them for music on Amazon MP3 . Amazon MP3 pop the question Earth ’s liberal Selection of a la carte , DRM - free MP3 medicine downloads , with over 3.25 million Sung dynasty from more than 270,000 artists . Five point earn consumers one MP3 song download from the library of EMI Music , SONY BMG MUSIC ENTERTAINMENT , Warner Music Group and tenner of M of other medicine label . Pepsi ’s biggest promotion ever makes its debut on the Super Bowl .
“ MP3 music is the future of the industry and Pepsi Stuff is an accelerator , ” said Danny Socolof , President of Las - Vegas based MEGA , Inc. , which facilitated the Pepsi / Amazon alliance . “ It will help more mass find legal DRM - free music downloading earlier than they might ordinarily have . It ’s also likely to sop up in music fans who are not as familiar with digital downloading , which can help build a healthy future for the music business . ”
“ We are excited to team up with Pepsi and reward millions of Pepsi Stuff participants with high - quality DRM - destitute euphony downloads from major and autonomous labels , playable on virtually any machine , and an easy downloading experience that does n’t require especial software , ” say Bill Carr , Amazon.com Vice President for Digital Music and Movies .
“ Pepsi Stuff gives consumer option — many choice : from the prizes they select , to the euphony they want to hear , to the twist they want to roleplay it on , ” say Cie Nicholson , SVP and principal merchandising officer , Pepsi - Cola North America . “ We ’re also broaden the prize pool to admit Amazon Unbox TV downloads , electronics , dress , videodisc and CDs . We ’re offering up to $ 1 billion in prizes , create this the largest promotion we ’ve ever done . ”
Participants can also enter a day-by-day sweepstakes for the opportunity to win misstep to events like the Super Bowl , the MLB All - Star game and the Daytona 500 , as well as for cash and many other big pillage . Consumers may sign up now to be cue when the packaging begins at www.pepsistuff.com .
Pepsi has a long history of selling through music , beginning with the first advertising jingle ever broadcast across the country in 1940 and span the ’ 60s and ’ 70s with the Pepsi Generation . In the 1980s Pepsi begin develop relationships with some of the Earth ’s biggest recording artist and feature chart - topping songs in marketing campaigns , concerts and commercial message . It ’s a strategy that carry on today , including late associations with superstars Kanye West , Beyonce , Gwen Stefani and Green Day .
Pepsi Stuff will be fulfill across the entire Pepsi stylemark : Pepsi - Cola , Diet Pepsi , Diet Pepsi MAX , Pepsi ONE , Wild Cherry Pepsi , Diet Pepsi Wild Cherry , Diet Pepsi Jazz , Diet Pepsi Lime and Diet Pepsi Vanilla . It will be substantiate by an extensive marketing campaign that will include television , wireless and outside advertising created by BBDO NY . TracyLocke ( Wilton , CT ) , Pepsi ’s promotional representation of record , has been instrumental in the development and ongoing carrying into action of the program .
About Amazon MP3
Amazon MP3 is Amazon ’s DRM - free MP3 digital euphony shop where every song and album is playable on virtually any digital medicine - capable gadget , including the PC , Mac ® , iPod ® , Zune ® , Zen ® , iPhone(TM ) , RAZR(TM ) , and BlackBerry ® . Amazon MP3 offer Earth ’s big Selection of a la carte DRM- free MP3 music download with over 3.25 million songs from more than 270,000 artists represented by over 33,000 euphony labels . Every song on Amazon MP3 is available exclusively in the MP3 format without digital rights management ( DRM ) software . This means that Amazon MP3 customer are free to revel their music downloads using virtually any music - subject machine , organize their music using any music management software such as iTunes ® or Windows Media Player(TM ) , and combust songs to CDs .
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