The AI gold rush is show up no augury of slowing down . As ChatGPT continues to entrance the world with its strings of relatively ordered school text , Apple is take care for its piece of the pie by develop its own artificial intelligence locomotive engine .
Bloomberg ’s ever - dependable Mark Gurmanreportedtoday that Apple has constructed its own internal substructure upon which it will build large nomenclature models to vie against the likes of OpenAI ’s ChatGPT , Google ’s Bard , and Meta ’s Llama . Sources distinguish the mercantile establishment that the framework is codenamed “ Ajax ” ( perhaps a reference to Apple Jacks ) , while an internal chatbot has the name “ Apple GPT . ” While Apple — the company that popularized AI smartphone assistants via Siri — has entomb the lead-in when it comes to crowing tech dipping its toes into AI , the project has reportedly find out a vast push button internally , with several squad solve on the artificial intelligence .
Apple did not immediately return Gizmodo ’s request for gossip on the project or any anticipate announcement or liberation appointment .

Image: rarrarorro (Shutterstock)
Earlier this twelvemonth , Apple barred employee from using ChatGPT internally while also prohibiting them from using the Microsoft - owned GitHubCopilot , an AI code - write assistant , according to intimate papers obtained byThe Wall Street Journal . Sources told the Journal that Apple was concerned in build generative AI , which is likely Ajax . AsInsidernoted , Apple buy two AI startup in 2020 for$200 millionand$50 million , severally .
While Apple is finally start out on the buck , it may be too slight too late to disrupt the bustling AI industry the path the company break up the cell phone industry with the iPhone . apparently , OpenAI has taken the earth by storm — for better or for worse — with its ChatGPT chatbot , and one of Apple ’s main competitors , Microsoft , poured billions into a deal with the AI juggernaut . At the same time , Meta has unveiled its Large Language Model Meta AI , more unremarkably known as Llama , andhas announce that the 2d genesis of the technical school will be open source . Google also released a ChatGPT rival this past March .
Apple has spend years touting various auto learning capabilities in its iPhones but the lusterless performance of Siri has left many observers wondering if the ship’s company has fallen behind in the AI race . We could find out before long .

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