TVs that hang on walls ? Automatic Light Within ? intellectual nourishment cooked in seconds ? American superpower companies certainly had the futurity figured out ! Except for one short thing … we ’re still wait on thosedriverless cars . The futuristic family from this advertizing bares a striking resemblance to the family of Disneyland TV ’s 1958 episode , “ Magic Highway , USA . ”
ELECTRICITY MAY BE THE DRIVER . One day your car may zip along an electric super - highway , its focal ratio and steerage automatically command by electronic machine embedded in the route . Highways will be made safe — by electrical energy ! No dealings electronic jamming .. no collisions … no number one wood tiredness .
I ’m certainly no expert on energy political science of the 1950 ’s , but I must say that the advert takes a eldritch turning when it starts explain that power companies are so great because they do n’t have to wait for an bit of Congress to get thing done . Can anyone explain the nuance of the moral force at work here ? Was it merely Cold War bureau - pound about free enterprise or was there a terror to nationalise American power companies around this time ?
Your airwave conditioner , television and other widget are just the beginning of a unexampled galvanizing years .
Your food will fudge in second instead of hours . Electricity will close your window at the first drop of rain . Lamps will dilute on and off automatically to fit the lighting needs in your rooms . Television “ blind ” will hang on the rampart . An electric oestrus ticker will use remote air to cool your mansion in the summertime , heat it in the winter .
You will need and have much more electricity than you have today . Right now America ’s more than 400 independent electrical light and power companies are planning and construction to have twice as much electricity for you by 1967 . These companies can have this power ready when you involve it because they do n’t have to wait for an act of Congress — or for a centime of tax money — to build the plants .
The same experience , mental imagery and enterprise that electrified the nation in a single lifetime are at body of work shaping your electric future . That ’s why in the years to come , as in the yesteryear , you will do good most when you are served by independent companies like the ones bringing you this message — America ’s Indpendent Electric Light and Power Companies .
This image is from the ever gracious collector of dead tree ephemera , Tom Z. You may recognize Tom as the man who has ply me with the Brobdingnagian majority of my Closer Than We Think appeal . I owe that man a beer or something .
This office originally appeared atPaleofuture.com .
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