On May 10 , 1975 , Sony take out full - page ad in a caboodle of newspapers to proudly announce the arrival of a new ware , “ The Next Thing ” : Betamax .
At the time of launch , Betamax was the first habitation television recording equipment to dispatch the grocery . But as everyone knows , JVC released a recorder that used VHS before long afterwards . Betamax tapes were clunkier , more expensive , and could only hold a one - minute movie , compared to VHS ’s two hours .
It ’s always fun to reflect back on the bragging claims of retiring applied science ads . But the Betamax saga continues to be a good cautionary tale for the modern era : competing formatting almost always end up with one dominant winner , and one labored also-ran . Ah , advancement .
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